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Department of General Business

College of Business

General Business BBA

The general business track provides students an opportunity to study the fundamentals of a business enterprise.

This track offers a thorough education in business without the need to choose a specific business discipline. This focus provides flexibility for business students to explore various career paths.

You'll earn a Bachelor of Business Administation degree when you complete the program.

Is General Business Right for You?

  • Are you a hard worker?
  • Do you like having people depend on you?
  • Are you cooperative?
  • Are you innovative?

Choose On-Campus or Online

Earn your general business degree on-campus or completely online. Choose the option that's made for you.

Request On-Campus Info

General Business Courses

As a general business major, you'll take courses such as:
  • Marketing Management
  • Human Resources Management
  • Intermediate Financial Management
  • Seminar of Entrepreneurship

What Path Will You Take After Graduation?

A track in general business allows for a wide variety of careers. Continuing on to the ÃÛÌÒÊÓƵ University MBA program can give a student with a wide business background more career opportunities.

Find out more information on the ÃÛÌÒÊÓƵ University Master of Business Administration program.

Careers for General Business Grads

  • Account executives
  • Human resource managers
  • Retail manager
  • Sales/marketing associates
  • Entrepreneurs